Title Sequence Designer

Richard morrison

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Audience feedback

This is an audience feedback that we got from our peers after presenting our idea for our title sequence. This helped because they helped ud figure out what worked and what didn't. It alos helped us find out what we needed to add to make it better and if our concept was good.

Production Brief: Love on the Line

Production Brief: Love on The Line

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Treatment: Love on the Line

Love on the Line Treatment

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Analysis of Contemporary Titles/Openings vs older Titles/Openings

For the analysis of contemporary titles/openings vs older, I have chosen two romantic comedy films which relate to our chosen genre. I have chosen 'Breakfast at Tiffany's' produced in 1961 starring Audrey Hepburn, and 'The Proposal' produced in 2009 starring Sandra Bullock.

Breakfast at Tiffany's starts out with soft music Non-diegetic, which relates to the quietness of New York in the early hours of the morning while portraying a sense of sophistication towards the main character , then a shot of a street in new York, with a taxi pulling up which gives a sense of location to the audience. Then a young well dressed woman getting out at Tiffany & co, walking up to the window and then begins to eat a pastry and drink coffee. Then shows her walking away.

Even though the shots and mise-en-scene are quite simplistic, thyere is a lot of detail about the character, especially on her behaviour, she ap[pears to be wealthy and possesses a high social status through her nclothing.

In contrast to to Breakfast at Tiffany's the Proposal uses a lot of different shots to show the comparisons of the two protagonists lives. How they are different, behaviour, life style and personality wise, which brings to mind the quote 'opposites attract'. The contrast in the way both characters get ready for their morning routine shows the stereotypical roles of men and women where women are organised and men are lazy and slow. This is also a code&conventions of a rom-com.

The Male protagonists is shown in this opening title sequence in comparison to Breakfast at Tiffany's, where Audrey Hepburn is the only character shown, however he is portrayed differently to the female protagonist who is organised and collected, where as the male protagonist is waking up late and running around in time for work. Also the non-diegetic sound of the music is different to that used in Breakfast at Tiffany's, which is more upbeat and relates to the hustle and bustle of New York City.

The typography used in Breakfast at Tiffany's is large and sophisticated in a gold colour again could represent the fact she is well off and is in high society. In comparison small bold text is used which is in white, could again relate to the busyness of New York and the fact that it is a large city.

Questionnaire feedback

Response 1:


Response 2:

This questionnaire about rom-coms allowed us to know more about our target audience and what they would expect from a romantic comedy. We also knew more about what they would like to see in our opening sequence.

Questionnaire

Institution Research

We have chosen Miramax Films to distribute our film: Love on the Line.

Miramax films have been producing and distributing films since 1979. Miramax have produced, financed and distributed 700 million worldwide since 1979. The owners Harvey and Bob Weinstein owned it independently until 1993 and named it after their parents first names Max and Miriam. It was bought in 1993 by Walt Disney for 80 million. It has also been bought this year by Filmyard Holdings in December 2010.
We chose this distributing company beacuse they have done multiple rom-coms for example My Big Fat Greek Wedding, Get Over It and Bridget Jones Diary. The films they distributed have won 284 Academy Awards Nominations, 68 Oscars and 4 Best Pictures. Also they have had 7 billion worldwide box office.
Also because Miramax Films are known worldwide it would be of benefit to us because they would be able to distribute worldwide.

Key Concepts

Media Languages&Conventions: The way in which meanings are created/ways in which media texts communicated.
It is the study of signs and the communication through symbols.
There are three areas of study:

• The sign- The picture, object, sound.
• The system- Into which these signs organised.
• The culture- Within these signs operate.
  

Institution: The organisation's that create media texts. The institution responsible for a text is the study which made the text. The shape of a media institution and the texts it creates is usually formed by a trade- off between four critical influences. You need to be able to identify the institution that has made the text (for unseen exercises you will be told the name) and to know enough about that institution to be able to assess how this has affected the way the text is shaped. For example, a broadcast instution may be required to provide a certain number of factual programmes for a particular social group. Media Institutions can be divided Commercial, Public service and Independent.

Genre: A way of categorising texts according to shared conventions.
Audience: The people who buy/consume a media text. Audience theory is the starting point for many Media Studies tasks, whether you are constructing a taxt or analysing one, you will need to consider the destination ofthat text, for example its target audience of that audience(or any other) will respond. Genre is a class or category of artistic endeavour having a particular form, content, technique, or the like: the genre of epic poetry: the genre of symphonic music. Genre can help an audience identify the products that they are seeing.

Idealogy: The beliefs, ideas and value systems behind or reflected between a media texts. The body doctrine, myth, belief, etc, that guides an individual, social movement, institution, class or large group. Idealogy is the ideas behind a media text, the secret (or sometimes not so secret) agenda of its producers. It is important to be able to identify the different ideological discourses that may be prseent in even an apparently simple photography. Idealogy is present in all media text.

Representation: The ways in which the world is re-presented to us by the media. The term representation means the way in which the media portray or represent people,events,ideas and issues. This gives them power to influence the way their audiences think and behave. Representation is linked to dominate beliefs. A representation can be an image- or a series of images of any person, pace or thing. Representation can be classed class, age, gender and ethnicity.

Narrative: Story/Plot. Narrative Story: Events as they happen in chronological order. Narrative Plot: Events as they are presented to theaudience by the author. A narrative is the relation between a series of events. Story- The story is the strict chronological order in which the events occur. Plot- Plot is the order in which the character find out about these events. The Enigma code is when we encounter plot elemnets that raise questions on the part of the reader of a text. Tzvetan Todorov suggested that stories begin with an equlibrum orstatus quo where any potentially opposing forces are in balance. This is disrupted by some event, setting in chain a series of events. Problems are solved so that so that order can be restored to the world of fiction.